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Political Marketing
Business & European Studies Program
Barcelona, Spain
Dates: 1/3/18 - 4/28/18
Political Marketing
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Political Science
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course aims at understanding the contexts in which political brands are being modelled in contemporary world. The dynamics of political brands can no longer be understood solely from a communication perspective, a marketing approach or a political science perspective. Concepts such as political star-system, celebrity politicians, political show business or media performance are well settled in specialized practices and academic research and also become an interesting field for the emergence of new professions.