Marketing I Business & Economics Program Spring 2022 Semester - Cape Town

The marketing concept, the marketing environment, consumer markets and industrial markets, buyer behaviour, marketing research, the use and importance of differentiation, market segmentation and target marketing, the marketing mix, product policy, pricing policy, distribution policy, promotion policy, marketing strategy, marketing organisation and implementation, measurement and control of marketing effectiveness including the marketing audit.

DP requirements: 40% class mark and the completion of all required assignments. Attendance of 80% of all tutorials is required.

Assessment: Essays, case studies, project and test 50%; June / October examinations (2 hours) 50%

The University of Cape Town awards credits based on the National Qualifications Framework (NQF) to determine course and contact hour recommendations per course. 1 NQF credit represents roughly 10 notional hours of work which includes study time, assignments and examinations. Notional hours may very per courses depending on the course level and modality therefore, CEA recommends using NQF credits as a basis to determine U.S. equivalencies (1 NQF=.222 semester credits)