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International Retailing Management
OVERVIEW
CEA Partner Institution: Corvinus University of Budapest
Location: , Hungary
Primary Subject Area: Management
Instruction in: English
Course Code: MAR 544
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Marketing Principles, Business Administration
DESCRIPTION
The course covers the structural and strategic issues of international retail activities. Moreover, we discuss the tasks related to retail strategy (merchandise, retail pricing, communication, services, location, store layout), and financial performance measurement of retail companies. Exercises, case studies, project works are based on the examples of leading international retailers.
Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi
Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi
