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Advertising Management Business & Economics Program Spring 2022 Semester - Budapest

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Advertising Management

Advertising Management Course Overview

OVERVIEW

CEA Partner Institution: Corvinus University of Budapest
Location: , Hungary
Primary Subject Area: Marketing
Other Subject Area: Business, Management
Instruction in: English
Course Code: MAR 572
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Marketing

DESCRIPTION

This is an advertising management, especially practice oriented course. The overall aim is to create a deep understanding of marketing communication planning and evaluation in general and to make participants of the course able to efficiently translate local specialties into international communication programs with respect to cultural differences.

Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi

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