Business & Culture of Sport

Course Overview


Special Topics: Event Management


CEA Partner Institution: CEA Buenos Aires Center
Location: Buenos Aires, Argentina
Primary Subject Area: Communication
Other Subject Area: Business, Management
Instruction in: English
Course Code: COM382EZE
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None


The event management industry has grown and diversified dramatically in recent years. Mega events like the Olympic Games and the FIFA World Cup along with international music festivals and community-level celebrations are designed, planned, produced, implemented, managed and measured by event management principles. This course provides an overview of the event management process while serving as a foundation and preliminary structural basis for designing and producing an actual event.

The course initially addresses the event planning developmental process and allows students to reflect upon the importance of creating the right atmosphere according to the needs and capabilities of participants. Finding the right staff and managing cultural differences and socio-economic constraints proves a unique challenge for event managers in Buenos Aires. Moreover, the use of social media and networks plays a key role in making Buenos Aires a global event site with local flavor.

After successful completion of this course, students will be able to identify and understand different types of events including: recreational, corporate, public, non-profit, cultural, sport and tourism events. In order to provide a comprehensive framework of event management planning, students will also delve into budgeting issues. They will establish and manage a budget including: identifying revenue streams and costs, preparing and presenting bid proposals, and developing and implementing operational plans. Communication is an intrinsic part of any event planning project, thus students will also learn how to formulate effective communication processes and establish logistical plans including: site or equipment layouts, schedules and timelines, staffing, food and beverage, housing, registration, transportation, traffic flow and parking, protocol and etiquette, celebrity participation, and restroom and waste facilities. Finally, event managing means understanding the complexities of social networks and media which necessitates cultivating a liaison with the media, governing bodies, vendors, concessions, planning committees and volunteers.
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