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International Marketing Arts & Sciences Program Fall 2019 Semester CEA & USS Hybrid - Seville

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International Marketing

International Marketing Course Overview

OVERVIEW

CEA Partner Institution: University of Seville
Location: Seville, Spain
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: GS-05
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The overall objective of the Course is to introduce students to the marketing decisions within an organization, from a global perspective. With this aim in mind, we will train participants to apply the basic concepts and techniques in marketing, so that they become familiar with the duties of a marketing manager. More specifically, students will be exposed to the development, evaluation, and implementation of marketing management in a global business environment.

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