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Tourism Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Seville
Location: Seville, Spain
Primary Subject Area: Marketing
Other Subject Area: Tourism & Hospitality Management
Instruction in: Spanish
Course Code: GB-34
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The aim of this Course is to ensure that students acquire a basic knowledge of the specialism of marketing within the sector of Tourism. In specific terms, what will be conveyed to students is the significance of marketing as such, together with the fundamental marketing strategies applicable to the management of Tourism-related businesses and destinations. Likewise, the aim is to encourage a capacity for reasoning in business matters within the context of Tourism-related activities, while developing skills in assessing specific marketing solutions.
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