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Tourism Marketing Advanced Spanish Language & Culture Program Spring 2023 Semester - Seville

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Tourism Marketing

Tourism Marketing Course Overview


CEA Partner Institution: University of Seville
Location: Seville, Spain
Primary Subject Area: Marketing
Other Subject Area: Tourism & Hospitality Management
Instruction in: Spanish
Course Code: GB-34
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


The aim of this Course is to ensure that students acquire a basic knowledge of the specialism of marketing within the sector of Tourism. In specific terms, what will be conveyed to students is the significance of marketing as such, together with the fundamental marketing strategies applicable to the management of Tourism-related businesses and destinations. Likewise, the aim is to encourage a capacity for reasoning in business matters within the context of Tourism-related activities, while developing skills in assessing specific marketing solutions.

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