Travel QuotesYou can never really go wrong with a simple quote. And these are especially helpful when you're in a pinch and wi-fi is spotty. "Because when you stop and look around, this life is pretty amazing." — Dr. Seuss "Wherever you go becomes a part of you somehow." —Anita Desai "Wherever you go, go with all your heart." — Confucius "I haven't been everywhere, but it's on my list." — Susan Sontag "The world is a book, and those who do not travel read only a page." — Saint Augustine
PunsYou can never go wrong with puns. They're basically the lifeblood of social media feeds nowadays. And travel puns make the experience all the better. "You should Prague-ably visit the Czech Republic." "Czech out this view" These captions basically make Prague, Czech Republic worth visiting "Rome if you want to" "Home sweet Rome" "There's no place like Rome" Sounds like you should just move to Rome. "Irish you were here" "Moher pics, please" Booking tickets now. "Espresso yourself" "You have a pizza my heart" "Olive you" Great, now we're hungry.
Keep it SimpleHave you ever heard of the KISS (keep it simple, stupid) theory? Simplicity is key, and people won't have to click the, "...more," to read the rest of the caption, they can save that energy to double-tap. Expressing your awe doesn't have to be complicated. "A picture is worth a thousand words." "Made my way to Shangahi" "Speechless"
Travel RecommendationsPeople are jealous of your travels, that's a fact. Maybe they'll even follow in your footsteps, so let them know where to go. "You should definitely get gelato from Angelato in Prague" "Practicing mindfulness and finding peace at a free yoga class in Buenos Aires"
Ask a Question, get EngagementWhen you ask a question, you're bound to get an answer. Granted, the first three answers will be mom or grandma who don't even have profile pics for their accounts and can't figure out how to delete the first two because they had spelling errors. The perk to that, though is with the Instagram algorithm, you will be out in front of more people. There are basically two questions you can ask, one about what/where a specific location is, and for an opinion. "Stumbled upon this beauty, anyone know what it is? "Hello Barcelona! Anyone know where the best tapas are?"
Hanna Neitzke is CEA’s Audience Growth & Engagement Manager. She studied Marketing at the University of Westminster with CEA in London, England in 2014.
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