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Digital Analytics
University of Westminster - Full Curriculum Program
London, England
Dates: 1/15/22 - 5/28/22
Digital Analytics
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Management
Instruction in: English
Course Code: 6BDIN003W
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 4
DESCRIPTION
Digital Analytics is a developing area within many organizations, where there is a need to understand and analyse
the online/offline behavior of consumers and data generated from different business processes. This module will explore both Business Intelligence (BI) and web analytics (WA)
the online/offline behavior of consumers and data generated from different business processes. This module will explore both Business Intelligence (BI) and web analytics (WA)