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Introduction to Public Relations and Advertising
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Advertising
Instruction in: English
Course Code: 4PURL003W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module investigates the history and development of the public relations and advertising industries and
examines the context in which they are practiced today, and their relevant industry bodies. It introduces principles
and tools for practice, with particular focus on key concepts, client and media relations, the brief, creative and
strategic thinking and tools. Students are introduced to sectors, including government and industry, politics and
public sector, third and voluntary sectors, commercial organizations and brands, and individuals. It provides insight
into the interrelationship of public relations and advertising.
examines the context in which they are practiced today, and their relevant industry bodies. It introduces principles
and tools for practice, with particular focus on key concepts, client and media relations, the brief, creative and
strategic thinking and tools. Students are introduced to sectors, including government and industry, politics and
public sector, third and voluntary sectors, commercial organizations and brands, and individuals. It provides insight
into the interrelationship of public relations and advertising.
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