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Digital Business University of Westminster - Full Curriculum Program 2021/2022 Year - London

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Digital Business

Digital Business Course Overview

OVERVIEW

CEA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Management
Instruction in: English
Course Code: 5EBUS001W
Course Details: Level 300
Recommended Semester Credits: 4

DESCRIPTION

The focus is on how businesses can apply digital technology to improve their competitiveness by changing business
processes to add value to the business and its customers. Digital business looks at how electronic and mobile
communications can enhance all aspects of value added activities that connect the company’s supply side with its
demand side. The adoption of mobile technology and social media offers new platform for interaction with
customers, which need to be evaluated and prioritized.

* This module cannot be taken with 5BDIN001W Operations and Digital Business

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