The module will look at how, as future managers, you can identify and anticipate the needs and wants of your
customers and in so doing deliver a competitive advantage. There will be a great deal of scope for you to research
trends that particularly interest you and in developing creative and commercial visions to exploit these opportunities.
In addition, you will be introduced to the concept of strategy, what does it mean for you as future industry
professionals, why and how does it vary between businesses. Much focus will be on how you approach both
research and the generation of ideas, group work will be an important part of sharing ideas and selling your vision to
others. Whilst the scenarios we will explore in the module relate to the world of retail, an understanding of trends
and of change management are valuable skills relevant to most future careers.