University:

Email Address:

Phone Number:

Log Out View Passbook

Fundamentals of Marketing University of Westminster - Arts, Business & Sciences Program Summer 2024 June 6-Week - London

Flight Credit Get a Flight Credit worth up to $350 when you apply with code* by May 6, 2024

Get Your Code
BACK TO COURSE LISTINGS

Fundamentals of Marketing

Fundamentals of Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: 4MARK003W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4

DESCRIPTION

This module gives an overview of the marketing function and some insight into its practice and associated ethical issues. Examining the range of uses of marketing in different types of organisations, students become familiar with investigating the overall socio-economic and business contexts in which marketers operate. The module introduces themes that will be developed in subsequent modules, such as consumer and organisational buyer behaviour and some of the 'tools' available to marketers.

Receive a $350 Flight Credit when you apply by May 06, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Next Step

Step 2 of 2

Submit

Back

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

Passbook Apply Now

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment
LET'S CHAT