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The Business of Sport
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Code: 4BUSS003W
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: None
DESCRIPTION
Worldwide, the sports industry is estimated to be worth well over US$500 billion; in the UK, alone, it may be worth in excess of £15 billion. On any measure ?whether in terms of turnover, profitability, employment, participation or media profile -sports business is big business. Using a blend of theory and practice, and case studies from a variety of competitive sports, this module examines the distinctive nature and context of sport and sport business. It draws on various functional areas in business -economics, finance, marketing, and law among others and practitioner knowledge - to build a profile of the sports industry. Finally, it considers contemporary issues of importance in the sports industry such as sponsorship and the media.
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