Strategic Communication in Society University of Technology Sydney - Direct Enroll Program Spring 2023 Semester - Sydney

In this subject, students explore the landscape for professional strategic communication. They develop their understandings of the roles and major areas of communication practice in the public sphere. Students learn how strategic communication, public relations and advertising are conceptualised and practised in organisations from different sectors such as not-for-profit, commercial and government. They consider issues of ethics and professionalism, listening and persuasion, and learn approaches to understanding publics, their motivations, cultures and communication preferences. They assess influence and representation in the construction of news and meaning in the public sphere and consider the consequences for society. Special attention is given to engaging responsibly with Aboriginal, Torres Strait Islanders and/or Indigenous Australian communities