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Sports Management
Universitat Autònoma de Barcelona - Direct Enroll Program
Barcelona, Spain
Dates: 1/7/27 - 4/22/27
Sports Management
OVERVIEW
CEA CAPA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Management
Instruction in: English
Course Code: SA2065E
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Basic knowledge of sports and management.
DESCRIPTION
Barcelona, according to the global ranking by Burson Cohn & Wolfe (2024), stands out as Europe's leading sports city and ranks fourth worldwide. This recognition is largely attributed to the numerous initiatives and events driven by both the public administration and the private sector, especially following the 1992 Olympic Games. These efforts have positioned the city as a global reference in sports management, creating a wide range of professional opportunities in various fields. This Sports Management course aims to leverage this city-level experience to provide students with a comprehensive understanding of the professional potential in this sector. The course focuses on the professional management of sports organizations, leadership, event management, and business strategies. Students will familiarize themselves with areas such as sports event management, administration of sports organizations (public, for-profit, and non-profit), the intersection of sports and tourism, and the role of sports in generating positive social impacts. The teaching methodology focuses on the student, promoting learning through active participation and the investigation of real experiences within the city. It's a practical approach where theoretical foundations will provide context for researching relevant cases in different sectors. Students will have the opportunity to conduct individual or group interviews with influential figures in the sports industry, engage with guest speakers with practical experience, visit sports organizations and events, analyze case studies in class, and engage in specialized readings. An innovative feature of the course is the integration of sports methodologies and digital platforms directly into the classroom, allowing students to experience and apply these practical approaches in real-time. This facilitates the internalization of acquired knowledge and skills by providing a direct and participatory experience during class sessions and equips students with digital tools for future career development.