OVERVIEW
CEA CAPA Partner Institution: Universidad del Salvador
Location: , Argentina
Primary Subject Area: Cultural Studies
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3.5
Contact Hours: 54
DESCRIPTION
Argentine culture in the 21st century cannot be truly understood without looking at the cultural production from which emerge 'texts' (in news, film, streaming, social media) with the broadest circulation, use and spread. This entails taking a step apart from what traditionally has been the interest of "popular culture" studies and research in the region. This program considers phenomena that occurs across and around both alternative/indie and mainstream/industry media spaces, an approach that also puts into the question the binarism local/global.
In the so-called "convergence culture", facilitated by digital developments such as Internet, mobile technology and social media, and the multiple and radical hypertextual and intertextual relations it opens, the mentioned texts are being produced and used in various narratives (fictional, non-fictional, identitarian, industrial, social),
by various agents (stars, authors, journalists, companies, fans, users, citizens, activists, content-creators), and can even be read as trails of grand Argentine narrative/s.
With concepts and examples from Cultural, Transmedia and Celebrity studies, this course asks how Argentinians are telling their stories/identities dispersed in multiple media, formats, genres and spaces, in practices and messages that are performed and spread in global/local cultural spaces and markets. These are narratives spread across literature, comics, film, news, crónicas, stage texts, music, video clips, memes, streaming series, street art, social media content, mobilized performance, that convergently tell defining issues, events, ideas, hits and identities of the 21st century.