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The Business of Social Media Tourism & Hospitality Management Program Spring 2024 Semester Plus Internship - Barcelona

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The Business of Social Media

The Business of Social Media Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT382BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Social media has continued to grow as a vital business tool. In this course, students will appreciate the strategic importance of social networks. Students will be exposed to and analyze case studies of diverse organizations adopting social media. The course will also explore key challenges of social media, including the risks and challenges of managing its use, and the importance of identifying and managing misinformation.

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