Tourism Marketing and Communication

Marketing is one of the relevant areas within the business management which, together with the other areas: finance, human resources, production (or servuction), management control, etc., constitute the mechanisms that allow an organization to achieve their objectives. Thus, within the operational marketing activity, there are a number of different tools available (product, service, brand, price?) which help us achieve our goals. Commercialization and communication are, undoubtedly, some of these key tools, as they take a large share of the marketing investment and are highly related to the marketing objectives.The strategies and actions designed for these two fields are currently opting for their on-line implementation, but without forgetting the traditional off-line system, two methods which coexist coherently. This subject aims at giving students the key competencies and skills necessary to understand and be applied in these fields as well as providing students with the tourism commercialization and communication tools.