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Market Research Tourism & Hospitality Management Program Fall 2021 Semester Plus Internship - Barcelona

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Market Research

Market Research Course Overview

OVERVIEW

CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
Contact Hours: 60

DESCRIPTION

The subject seeks to provide the students with the technical and conceptual bases that will enable them to design and conduct a full market research project to make the right business decisions in the tourism sector.
Initially, students will work on the most conceptual aspects that establish the need to plan a research (objectives) and finally, students will learn about the most technical aspects such as data collection (fieldwork), data treatment and analysis.

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