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Principles of Marketing
Study in the French Riviera Program
French Riviera, France
Dates: early Jan 2028 - mid Apr 2028
Principles of Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Antibes Center
Location: , FRANCE
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT300ANT
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level course or two 100 level courses in the subject area(s) of instruction.
DESCRIPTION
This course will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. Students will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow students to discuss how to target different marketing opportunities, by exploring segmentation, targeting and positioning. Finally, this course will also explore satisfying these market opportunities, by looking into the fields of product development, advertising, and public relations.