Email Address:

Phone Number:

Marketing Analytics Study in Buenos Aires Program Spring 2025 Semester - Buenos Aires

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024

Marketing Analytics

Marketing Analytics Course Overview


CEA CAPA Partner Institution: CEA CAPA Buenos Aires Center
Location: Buenos Aires, Argentina
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT365EZE
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: An introductory course in Marketing


This course will equip students with a thorough understanding of the tools and methods involved in marketing analytics. Marketing analytics is the systematic approach of gauging, controlling, and examining marketing performance to optimize return on investment (ROI) and its efficacy.

This course will show students the entire lifecycle of analytical data. Students will learn how to collect, interpret, and present data. After gaining a baseline understanding, students will learn how to develop a targeted marketing strategy, optimize marketing campaigns, and measure marketing effectiveness. Students will also be introduced to the latest marketing innovations, such as predictive modeling, machine learning, and artificial intelligence.

Receive a $1,000 Flight Credit when you apply by September 12, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.