CIS Abroad has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
Barcelona SAE has joined forces with
CEA CAPA Education Abroad
As part of the CEA CAPA Education Abroad family, you'll find even more opportunities with our expanding global network.
Study + Intern
Sports Marketing
Study + Internship in Sydney Program
Sydney, Australia
Dates: 1/18/24 - 4/20/24
Sports Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUSN 3382/SDNY 3034
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will examine the techniques and strategies of sports marketing. Students will explore the topics of professionalism and corporatization of sports; develop an awareness of the necessity of securing various revenue streams, including sponsorships, investment opportunities, government grants, and the fundraising potential of individuals, teams, clubs, and facilities; acquire knowledge of the promotion of sports through various traditional and digital marketing channels; and, using Australian case studies, develop and implement marketing strategies and plans.