CEA CAPA Partner Institution:Pablo de Olavide University
Location:Seville, Spain
Primary Subject Area: Business
Other Subject Area:Marketing
Instruction in:English
Course Code:BUS 325E
Transcript Source:Partner Institution
Course Details:Level 300
Recommended Semester Credits:3
Contact Hours:45
DESCRIPTION
An introduction to international marketing. Topics include analytical techniques used in international market research, determining prices and distribution channels in an international context, marketing across linguistic and cultural borders.