This course explores basic concepts and tools of international marketing, for the growth of business abroad. The course´s design seeks to prepare the student for the professional and business labor market with the knowledge, skills, attitudes, and values necessary to meet the current requirements of international markets. The study plan shows proposals that respond to these opportunities and therefore to the current demand in terms of increasing products and services outside the borders.

The student will be able to understand the needs of people based on the trends of the national, regional, and global markets, to propose high-impact commercial and sales strategies. Students will take advantage of the experience of being in a foreign country as a window to view some marketing processes (what kind of process?) from a different perspective and propose ideas through work to achieve the objectives of the class.