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Study + Internship in San Jose
Summer 2021 June/July 8-Week

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Course Overview

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MGMT 3000 Service Sector Management

MGMT 3000 Service Sector Management Course Overview

OVERVIEW

CEA Partner Institution: Veritas University
Location: San José, Costa Rica
Primary Subject Area: Management
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48

DESCRIPTION

This course will introduce the student to the services industry activity as a separate and distinct area of management. It will make to student aware of its powerful influence in competitive markets. It is thus designed to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific the services activity. Specifically, we will focus our attention on understanding four main areas: the service experience and the special characteristics of services, the satisfaction of service customers and the need to integrate marketing, human resources and operations within the service and the importance of customer management. Strategies used by successful service marketers will be discussed.

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