University:

Email Address:

Phone Number:

Consumer Behavior Study + Internship in Prague Program Fall 2023 Semester CEA & UNYP

Flight Credit Get a Flight Credit worth up to $350 when you apply with code* by May 6, 2024

Consumer Behavior

Consumer Behavior Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of New York in Prague
Location: Prague, CZECH REPUBLIC
Primary Subject Area: Marketing
Instruction in: English
Course Code: MRK223
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Principles of Marketing (MRK112)

DESCRIPTION

A survey of how consumers behave designed to present students with a broad view of strategy development and techniques of business. It also provides an introduction to the various types of consumer research. The aim of the course is to help managers and future managers to understand the role of consumer behaviour in the decision making process within a marketing oriented company. Students will understand the importance and purpose of each step of the process, will be able to describe the stages of NPD, and analyse the factors contributing to a product’s success or failure. Students will learn the basic principles of CB, analyze case studies and participate in discussions. Finally, students will practice and put in to practice focus groups for the purpose of testing consumer behavior.

Receive a $350 Flight Credit when you apply by May 06, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment
LET'S CHAT