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Introduction to Consumer and Lifestyle Journalism
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Journalism
Instruction in: English
Course Code: 4JRNL005W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module aims to help students develop an understanding of consumer journalism, in particular the lifestyle
sector. It builds on the core Level 4 module, News, Features, Comment, allowing students to apply the reporting and
writing skills developed there in more consumer/service-oriented contexts. Students learn are introduced to a broad
range of lifestyle coverage: motoring, travel, food, beauty/fashion, health, relationships, advice, interior design and
technology. Via an exploration of the history of lifestyle publishing, students develop a critical understanding of its
relation to post-war consumer culture. The module covers the business models that support lifestyle publications,
including customer publishing and advertorials, going on to look at branded content and native advertising online.
Students also analyse the ways lifestyle and consumer journalism are being changed by online networks, social
media, mobile app, blogs and video blogging.
sector. It builds on the core Level 4 module, News, Features, Comment, allowing students to apply the reporting and
writing skills developed there in more consumer/service-oriented contexts. Students learn are introduced to a broad
range of lifestyle coverage: motoring, travel, food, beauty/fashion, health, relationships, advice, interior design and
technology. Via an exploration of the history of lifestyle publishing, students develop a critical understanding of its
relation to post-war consumer culture. The module covers the business models that support lifestyle publications,
including customer publishing and advertorials, going on to look at branded content and native advertising online.
Students also analyse the ways lifestyle and consumer journalism are being changed by online networks, social
media, mobile app, blogs and video blogging.
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