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Marketing Tourism and Events
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Course Code: 5EVMN001W
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Previous tourism studies background required.
DESCRIPTION
This module considers the principles of marketing in the context of tourism and event services. It considers how the
marketing mix is applied in practice to tourism and events, for example the components of the product, traditional
and digital marketing communications, and how people and process are used effectively in different tourism and
event contexts A range of practical activities are incorporated into teaching and learning sessions to engage
students in marketing activities in practice and these will be tailored to the focus of each course
marketing mix is applied in practice to tourism and events, for example the components of the product, traditional
and digital marketing communications, and how people and process are used effectively in different tourism and
event contexts A range of practical activities are incorporated into teaching and learning sessions to engage
students in marketing activities in practice and these will be tailored to the focus of each course
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