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Understanding Events
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Course Code: 4EVMN001W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module explores the events industry, examining the historical role played by events in society and the structure
of the event industry today. Supply and demand issues are assessed by studying key categories of the event
industry: - corporate events, cultural festivals and sporting events. It considers the impacts of the events industry
and responses to ameliorate problems caused when hosting events. It also explores the changing market for events
and the introduction of technology to enhance their success.
of the event industry today. Supply and demand issues are assessed by studying key categories of the event
industry: - corporate events, cultural festivals and sporting events. It considers the impacts of the events industry
and responses to ameliorate problems caused when hosting events. It also explores the changing market for events
and the introduction of technology to enhance their success.
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