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Entry Strategies for International Markets Study + Internship in London: London South Bank University Program Fall 2021 Semester

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Entry Strategies for International Markets

Entry Strategies for International Markets Course Overview


CEA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Completion of 300 level coursework or equivalent


This module studies the entry decisions of multinational firms and the role played by them in the modern global trading system. It considers different theories that account for the factors influencing a specific entry strategy into a foreign market. This is discussed in the context of the growth of the multinational company and its role in the growth of world trade over the past half century. The various options of exporting, licensing, joint ventures, franchising, and the establishment of subsidiaries through investment are all considered. Cultural factors influencing these entry decisions are also brought into the discussion at various points.

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