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CEA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: Students attend both sessions.
This module will introduce a range of essential economic concepts and methods and show how these can be applied to understand the world around us. The emphasis of the module is upon the business applications of economics in facilitating the decisions of managers, entrepreneurs in a variety of situations including pricing, advertising, financing, market entry and product developments. The module will also consider the implications of the macro economy on the operations of modern firms.