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Study + Intern

Destination Marketing

Study + Internship in London: London South Bank University Program
London, England

Dates: 9/14/19 - 12/14/19

Apply Now
Study + Internship in London: London South Bank University
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Destination Marketing

Destination Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Marketing Strategy and Communications

DESCRIPTION

This module develops a critical approach to destination marketing. It builds on the content of the Marketing Strategy and Communications module and examines strategic issues around the global promotion of destinations and the tactical approaches that marketers adopt.