Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2024
Strategic Communication and Social Media: Theory and Practice
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Communication
Instruction in: English
Course Code: LNDN COMM 3328
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
DESCRIPTION
This course will explore the theory and practice of strategic communication and its implementation through social media platforms. Students will explore traditional and online communication strategies; review theories and principles of strategic communication and social media practices; investigate the effectiveness of messaging strategies employed by individuals and influencers, not-for-profits, and commercial organizations; and work for a real-world client to formulate an overarching communication strategy, inclusive of recommendations for messaging strategies across all platforms.
Speak with an
Admissions Advisor
Schedule an appointment to speak with a study abroad expert.
Book Appointment
LET'S CHAT