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International Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Florence Center
Location: Florence, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT320FLR
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course will explore terms, concepts, and theories of marketing in the international context, as well as its scope and challenges. Students will examine how global dimensions technology, research, capital, investment, and production impact marketing, distribution, and communication networks; gain insight into the increasingly interdependent global economic and physical environment and its impact on international marketing; analyze current international marketing issues and their implications; and develop an understanding of how companies create competitive strategic plans that enable them to survive and succeed in global markets.
CAPA course code is FLOR BUSN 3372
***Course is pending approval from the School of Record.***
CAPA course code is FLOR BUSN 3372
***Course is pending approval from the School of Record.***
