University:

Email Address:

Phone Number:

Log Out View Passbook

BUS 302 International Strategic Branding Study + Internship in Aix-en-Provence Program Spring 2024 Semester

BACK TO COURSE LISTINGS

BUS 302 International Strategic Branding

BUS 302 International Strategic Branding Course Overview

OVERVIEW

CEA CAPA Partner Institution: IAU College
Location: Aix-en-Provence, France
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Course Code: BUS 302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The course deals primarily with the key concepts of brand management and their application to an international environment. Students will study brand identity, brand image, brand positioning, brand elements and brand equity. Through an international perspective, they will learn the strategies for building and maintaining brand value over time. Students will become acquainted with brand management issues stemming from cross-country and cross-cultural interactions.

Previous course title was: BUS 302 Global Brand Management

Create your CEA CAPA Passbook

Get access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Create Passbook

Step 1 of 2

Next Step

Step 2 of 2

Submit

Back

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your Passbook is all set up. View your account or apply now to begin the next step in your journey.

Passbook Apply Now

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment
LET'S CHAT