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Study + Intern
BUS 307 International Strategic Branding & Luxury Brand Management
Study + Internship in Aix-en-Provence Program
Aix-en-Provence, France
Dates: 1/24/19 - 5/12/19
BUS 307 International Strategic Branding & Luxury Brand Management
OVERVIEW
CEA CAPA Partner Institution: IAU
Location: Aix-en-Provence, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 307
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course covers the key concepts and the fundamentals of both Strategic Branding and Luxury Brand Management in an international and national setting. Students will study brand identity, target segmentation, the importance of creating the ?right? image, how to position a Brand, how to analyse client behaviour and how to market to the clients in the best way. Analysis and discovery of the most up-to-date strategies for building and maintaining Luxury brand value over time will also be covered.