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BUSI 4301/COMM 4101 Brand Promotion in the Digital Environment
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Communication
Other Subject Area: Business
Instruction in: English
Course Code: COMM397/BUSI4301/COMM4101
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 90
Prerequisites: There are no pre-requisites for this course. Students should have a decent level of understanding of the Internet and web 2.0.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Promotion in a digital environment is where marketing meets the Internet and other forms of new media. This course is designed for students to gain both a conceptual perspective and hands-on application of the tools used in digital brand promotion.