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Principles of Marketing
Studio Art & Fashion Design Program
Florence, Italy
Dates: 1/7/26 - 4/25/26
Principles of Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Florence Center
Location: Florence, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT300FLR
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. Students will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow students to discuss how to target different marketing opportunities, by exploring segmentation, targeting and positioning. Finally, this course will also explore satisfying these market opportunities, by looking into the fields of product development, advertising, and public relations.