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CDES 3106 Branding Design
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Marketing
Instruction in: English
Course Code: ART 203 / CDES 3106
Transcript Source: Partner Institution
Course Details: Level 200, 300
Recommended Semester Credits: 3
Contact Hours: 90
Prerequisites: The students should already have graphic design basic skills (Adobe indesign / Illustrator / Photoshop), additional introductory courses in Digital Art or Communication, may be helpful.
DESCRIPTION
What does it mean to design a system? In graphic design we engage with a great number of variables, such as typography, color, layout, scale, and format. How does the designer mediate and develop systems -or identities- that are driven by the unique traits and needs of the entity or client? How can design directly address the particular personality and sensibilities of the client, while also considering audience? The contemporary branding landscape demands a new kind of system due to the multitude of formats, outputs, and sites in which branding is present. Today?s designers are tasked with striking a balance in order to maintain consistency within modular and flexible systems.
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