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BUSI 3102 / FDES 3302 Introduction to Fashion Buying
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Business
Other Subject Area: Fashion Design
Instruction in: English
Course Code: TBA/BUSI3102/FDES3302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Have Excel spreadsheets available
DESCRIPTION
Introduction to Fashion Buying is a theory and mathematical application of the major elements of retail buying and merchandising. Discussion covers planning and control of inventory, profit analysis, merchandise pricing and purchase negotiation. This course introduces students to the promotion elements of the fashion industry including advertising, public relations, publicity and special event product.
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