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MKTG 3010 International Marketing Management
OVERVIEW
CEA CAPA Partner Institution: Veritas University
Location: San José, Costa Rica
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKTG 3010
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48
DESCRIPTION
This course is designed to give the student the concepts of international marketing. It will also introduce the student to the globalization and anti-globalization movements as well the relationship that exist between culture and business. The course will examine the concepts related to international marketing, while the students take advantage of the opportunity of being in a foreign country as a window to visualize some processes from a different perspective and propose ideas through assignments to attain the objectives of the class.
