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MKTG 3010 International Marketing Management Spanish Language, Liberal Arts & Environmental Sciences Program Summer 2022 June/July Combo 2 Elective Course - San Jose

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MKTG 3010 International Marketing Management

MKTG 3010 International Marketing Management Course Overview

OVERVIEW

CEA Partner Institution: Veritas University
Location: San José, Costa Rica
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKTG 3010
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48

DESCRIPTION

This course is designed to give the student the concepts of international marketing. It will also introduce the student to the globalization and anti-globalization movements as well the relationship that exist between culture and business. The course will examine the concepts related to international marketing, while the students take advantage of the opportunity of being in a foreign country as a window to visualize some processes from a different perspective and propose ideas through assignments to attain the objectives of the class.

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