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Digital Marketing
Spanish Language & Culture Program
Barcelona, Spain
Dates: 1/8/26 - 4/25/26
Digital Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT340BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level course or two 100 level courses in marketing, business or another relevant subject area
DESCRIPTION
This digital marketing course focuses on how to professionally present, promote, and position products or ideas online, using the most effective and engaging tools to influence what audiences choose to buy. To support this, the course will explore the "Three Ts of Marketing"-trade, trends, and tools-through both theory and practical application.