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CH3631 Sports Management
Spanish Language & Culture Program
Madrid, Spain
Dates: 6/29/25 - 7/26/25
CH3631 Sports Management
OVERVIEW
CEA CAPA Partner Institution: Universidad Nebrija
Location: Madrid, Spain
Primary Subject Area: Management
Instruction in: English
Course Code: CH3631
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Delving into the vibrant sports industry in Europe, this course examines the business dynamics and social significance of sports - particularly football - in European culture. Through an in-depth case study of Real Madrid, students will discover how the club became the world's most successful and valuable sports organization. They will conduct comparative analyses of Real Madrid and other prominent European sports organizations with leading sports entities from around the world. Key factors such as marketing strategies, sponsorship deals, and broadcasting rights will be discussed, providing a comprehensive understanding of the European sports industry.