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Social Media Analytics - Period 4 Social Sciences & Humanities Program Spring 2025 Semester - Amsterdam

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Social Media Analytics - Period 4

Social Media Analytics - Period 4 Course Overview


CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Marketing
Instruction in: English
Course Code: L_AABACIW307
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 84


In this course, students will get acquainted with social media analytics. Nowadays, data are available in large quantities. Professional users of social media can make use of this. The challenge is to know where to find these data. At the moment you have access to relevant data, the second challenge is how to extract information from it. It is impossible to work through all these data by reading it, because there is simply too much. This means you will have to work through these data, organise and analyse them with the help of computer programs. We will use data visualisation for two reasons: this way of data-analysis will help you discover stories and it will help you tell the reader what is going on. Big data and data visualisation create new possibilies but at the same time it also creates pitfalls.

Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.

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