Empirical Marketing-Period 2

This course focusses on quantitative methods for empirical research in marketing and consumer behaviour. In particular, we discuss how to build models to support marketing decisions and how to adopt data science methods to investigate market behaviour and the impact of marketing instruments such as advertising, pricing, promotions and distribution. The econometric methods that are employed include regression, multivariate statistical analysis, limited dependent variable models, panel data models, pooled regressions, forecasting methods, and trend extraction.

Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.