University:

Email Address:

Phone Number:

Brand Management Social Sciences Program Fall 2022 Semester - Budapest

Flight Credit Get a Flight Credit worth up to $350 when you apply with code* by May 6, 2024

Brand Management

Brand Management Course Overview

OVERVIEW

CEA CAPA Partner Institution: Corvinus University of Budapest
Location: , Hungary
Primary Subject Area: Marketing
Instruction in: English
Course Code: MAR 557
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Basic marketing knowledge

DESCRIPTION

The purpose of this course is to provide an in-depth understanding of the subjects of brands, brand equity and brand management. We highlight the specific characteristics of diverse brands such as retailer brands, country brands, luxury brands. The central theoretical model of the course is the customer-based brand equity model, both its sources and outcomes will be covered. We also focus on brand growth options and discuss the opportunities of brand architecture, brand extensions, brand revitalization and global branding. The course is designed for business students and requires basic marketing knowledge.

Corvinus University of Budapest awards credits based on the ECTS system (2 ECTS credits equals 1 U.S. credit therefore, 6 ECTS credits is equivalent to 3 U.S. credits). At Corvinus University of Budapest, all classes meet for a minimum of 180 minutes per week. Contact hours are calculated through a combination of lecture hours and outside activities which can include (workshops, seminars, fieldwork activities, guest lectures, and independent work) therefore, contact hours may vary on syllabi.

Receive a $350 Flight Credit when you apply by May 06, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2


*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.

Speak with an
Admissions Advisor

Schedule an appointment to speak with a study abroad expert.

Book Appointment
LET'S CHAT