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BUS 4002 Storytelling & Presentations for Entrepreneurs
SKEMA Business School - Direct Enroll Program
French Riviera, France
Dates: 8/25/26 - 12/13/26
BUS 4002 Storytelling & Presentations for Entrepreneurs
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 4002
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course develops the communication capabilities required for entrepreneurs to explain, defend, and advance a venture across different stakeholder contexts. It treats storytelling not as performance alone, but as a disciplined process of structuring evidence, framing strategic narratives, and adapting messages to investors, partners, customers, and internal teams.
Students learn how to combine logic, data, market insight, and rhetorical clarity into persuasive entrepreneurial presentations. The course also addresses AI-assisted preparation, slide development, rehearsal, and message refinement, while insisting on critical judgment and factual integrity. Students will be able to build and deliver presentations that are strategically coherent, analytically grounded, and audience-specific.
Students learn how to combine logic, data, market insight, and rhetorical clarity into persuasive entrepreneurial presentations. The course also addresses AI-assisted preparation, slide development, rehearsal, and message refinement, while insisting on critical judgment and factual integrity. Students will be able to build and deliver presentations that are strategically coherent, analytically grounded, and audience-specific.