Commercial Distribution Science & Engineering Program Spring 2021 Semester - Alicante

This course, which is worth 6 ECTS credits. It enables the student to continue to gain knowledge in the area of marketing and market research and to achieve a solid commercial base. Its approach familiarizes the students with commercial distribution. For this objective, a very active methodology is followed, which enables students to design, implement and control commercialization and retailing strategies successfully. This course aims to give students the necessary knowledge which will allow them to develop positions of responsibility in distribution management companies and in the organization of this kind of company as well, in order to design and implement commercialization plans.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.